Brands & Manufacturers
Companies looking to push products through retail, expand visibility at the point of sale, and run campaigns that translate into measurable sales lift.
Sales promotion & growth strategy
I help brands turn promotion into real revenue.
Sales promotion campaigns, activation strategy, and commercial execution for companies that want to move products faster, increase conversion, and reach new audiences with measurable impact.
Operating Since 2024
Registered, active practice
Focus Promotion
Applied and measurable
Base Guarulhos · SP
Greater São Paulo area
Format Hybrid
On-site & remote
Target audience
Who my work is for.
For brands and commercial teams that want to convert more, accelerate sales cycles, and reach new audiences with measurable promotion.
Retailers & E-commerce
Stores that need stronger seasonal campaigns, conversion-focused promotion, and structured commercial calendars built around real customer behavior.
Sales & Marketing Teams
Commercial and marketing leaders looking for an external partner to execute campaigns end-to-end, from strategy to in-field activation and reporting.
Differentials
Why my approach works.
Execution over slogans
I don't deliver "creative concepts." I deliver campaigns built around offers, channels, and a clear path to conversion — designed to move volume, not just impressions.
Greater São Paulo coverage
Based in Guarulhos with direct access to the entire São Paulo metropolitan region — one of the most competitive consumer markets in Latin America.
Problems I solve
If your sales are stuck here, I unlock them.
The goal is to close gaps between marketing and sales, activate the right channels, and turn promotion into a predictable revenue engine.
Campaigns that don't convert
When promotion generates noise but the sales line stays flat at the end of the month.
Product without exposure
Good products that don't reach the right shelf, the right channel, or the right audience.
Disconnected commercial calendar
Promotions thrown together at the last minute, without rhythm, structure, or measurable goals.
About
Professional structure backed by delivery.
João Pedro Cavalcante Gonzaga
Sales promotion & commercial activation
Foundation
Structured work in sales promotion and commercial growth.
CNPJ
58.117.677/0001-94
Operating base
Guarulhos · SP
Activity
Sales promotion
Company size
Microenterprise (ME)
Method
A structure designed for real conversion.
A well-structured promotion is the shortest path between a product and the cash register.
01
Diagnosis
Mapping the product, audience, channel, and commercial goal before any campaign is built.
02
Campaign design
Building the offer, the calendar, and the channel mix with clear targets and measurement points.
03
Activation & follow-up
Execution in the field and across channels, followed by performance reading and adjustment.
Services
Services & formats.
Flexible structures designed to meet different commercial needs, from one-off campaigns to full annual planning.
Promotional Campaigns
- Offer & mechanic design
- Multichannel execution
- Duration: 2 to 8 weeks
Commercial Calendar
- Quarterly or annual planning
- Seasonal & event-based hooks
- Goals, channels & KPIs
Point of Sale Activation
- Field activation projects
- Trade & retail support
- Performance reporting
Results
Trust reinforced by delivery.
"
The new campaign structure lifted our sell-out by 22% in the first cycle.
João Silva Case: Sell-out lift"
He organized our entire commercial calendar and the team finally stopped improvising.
Maria Oliveira Case: Calendar structuring"
Excellent execution at the point of sale. We saw the result on the same week.
Ricardo Santos Case: Retail activationEmail joaaopedroo1408@gmail.com
Phone (11) 9488-4215
Base Guarulhos · São Paulo
CNPJ 58.117.677/0001-94